Taste of Ethiopia prides itself on bringing the Ethiopian food and culture to the United States. The company sells products to Whole Foods, Dean and Deluca and ships products nationwide via Amazon Fresh and Fresh Direct. The goal: create a stronger social presence and a better UX for users to learn about the products and the company.
In 2015, I redesigned the website in order to showcase their products and capture the brand through imagery, typography and a simple web design. With the new website, customers are able to find stores near them that sells their product; making the site both actionable and informative.