DIDIT is like Yelp, but from the people whose opinions you trust. You can follow other users (whether it’s a friend, a website like Eater, a magazine like Conde Nast Traveler, or a company like Playboy) and refer to lists they’ve curated. The goal: create a social discovery platform so that whether you're looking for a great experience around the corner or around the world, you'll get there with DIDiT.
I worked closely with the product team and engineers to conceive and lead the design of the mobile app. As an early member of the team, I played a large role in the product development and user research, actively analyzing user behavior to define product and design requirements. My role as product designer consisted of identifying, investigating and validating the problem, and ultimately crafting, designing, testing and shipping the solution.
Finding great recommendations is not a problem, but remembering and using them is. As an early member of the team, I took part in field research, user research and focus groups in order to define product and design requirements. The common insights that arose during our research:
DIDiT is the discovery platform for the best places in the world according to the experts and friends you trust.
Whether you’re looking for an adventure across the country or new coffee place around the corner, DIDiT gets you there. With DIDiT, you can save places and lists you love or want to try and follow your friends to see their recommendations.
From Refinery29 to TimeOut - we consume listicles on a daily basis. DIDiT provides contextual discovery based off of expert listicles.
We learned early on that an image was an absolute must-have. From a UX perspective, the content can easily be overwhelming - we sought out to make the consumption of these listicles as enjoyable as possible. Through user testing we landed on a carousel of the places in each list - providing just enough information to be useful, and just enough interaction to be entertaining.
The item detail screen had a lot of elements: add item to list, establishment contact information, publisher reviews, friend reviews and imagery.
We found that most users scrolled through the content on the screen before saving it. For contextual purposes and a better user experience, we fixed the header at the top as the user scrolls - that way the title remains visible, as well as the back button and add to list button. So at any point, the user can quickly save the item or return to the previous screen.
Much like the way you make playlists on Spotify or boards on Pinterest, DIDiT allows users to create lists of experiences. We stuck with common UX patterns by utilizing an action sheet that slides up from the bottom of the screen.
The branding had already established a strong visual style which gave me a pretty good idea of what the website would look like. In addition to the mobile app, we needed to create a landing page for marketing purposes. We used this as a base to send users to from facebook ads, etc. We then customized the template of this based on the content of the ad.