Cakehouse Media is a production company created by Buddy Valastro committed to creating high quality reality and scripted content for broadcast, cable and digital platforms in the United States and across the globe.
In 2014 Buddy brought me in to provide the branding for his new production company. The goal: get it up and going as quickly as possible!
I worked closely with his team to get some inspiration and ideas together. Within a week, the brand was a reality!
In order to maintain consistency between Buddy's many brands, we decided to use a similar color palette as Buddy V's and Carlo's Bakery. For CakeHouse, we went with a deep red as the primary color. The client wanted to keep the logo simple & serious, resulting in typeface logo.
In order for the CakeHouse team to have easy control and access to the website, I opted to set it up on the Squarespace platform. The website was purely for marketing purposes, so integrations weren't going to be a problem.