Chelsea Frankel

I'm a product designer based in New York, NY. Technology and design are two of my greatest passions.

When it comes to work, I'm not afraid to get my hands dirty — I thrive in a fast-paced environment. I'm eager and excited to create user-centered designs. My passion is to design products that will be the best, most beautiful, and most user-friendly it can be through research, design, testing and iterating.

Designer [Contract]

ThuzioDecember 2016-Current

+ Produce all collateral for sales team
+ Design all marketing collateral
+ Maintain the Thuzio Website

Visual Designer

Carlo's Bakery08/2013-01/2015

+ Maintained the Carlo's Bakery website and enhanced the UX by using analytics, A/B testing and user testing, resulting in a 50% increase in page views
+ Ensured brand consistency by developing brand toolkit
+ Designed a wide range of marketing collateral (menus, brochures, store barricades, emails, social media posts)
+ Improved internal workflow by identifying challenges & implementing solutions through technology via Salesforce, Magento or Social Networks
+ Implemented a sustainable CSR system via desk.com

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Designer [Contract]

01/2015-09/2015

+ Clients Include: Seamless, CYC Fitness, POSSIBLE, The Working Assembly, TSFitness, Anatomy at 1220, Carmine’s, Virgil's, Taste of Ethiopia, Mobile Media Lab
+ Projects Include: marketing campaigns, branding & content strategy, web design & development, presentation decks & email/social media designs

Designer [Contract]

Mobile Media Lab2013

+ Designed proposal decks for the @newyorkcity Instagram handle to present to potential clients - both for web and print

Product Designer

DIDiT05/2015-01/2017

+ Responsible for designing, shipping + testing product features
+ Create wireframes, user flows, protoypes + production-ready assets by considering analytics, user feedback, user testing and focus groups
+ Collaborate with engineering to build + ship high quality experiences
+ Work with business stakeholders to determine requirements, articulate user needs, and translate those needs into concepts and elegant interface designs

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Product Designer

Buddy V's05/2014-01/2015

+ Provided branding & strategy, marketing materials and web design for Buddy Valastro’s companies, Buddy V's & CakeHouse Media
+ Ensured brand consistency by developing brand toolkits

Freelance Designer

CYC Fitness2013

+ Designed and executed launch campaign assets including web banner ads, email blasts, social media posts and blog graphics
+ Designed assets for launch campaign including tote bags, t-shirts, mailers, banners and flyers
+ Created email template for weekly email blast via mail chimp

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DEFINE + EMPATHIZE

RESEARCH & BRAINSTORM

SKETCH + DESIGN

VISUALIZE + PROTOTYPE

TEST + ITERATE

ANALYZE + EVOLVE